Maria Isabel T. Buenaobra
Syed A. Al-Muti
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Corporate Philanthropy and Corporate Perceptions of Local NGOs in Vietnam12/05/2013
Giang Dang and Pham Minh Tri
This study establishes a baseline of corporate philanthropy in Vietnam based on a random sample of over 500 Vietnamese companies, complemented by a dozen in-depth interviews, in Ha Noi, Da Nang and Ho Chi Minh City.
Vietnam has reached middle-income status, and international donors are starting to move out. In the future the country's third sector will inevitably become more dependent on domestic resources. For Vietnamese NGOs to successfully transition their funding base, it is important to understand the scale, motivation, pattern and behavior of corporate philanthropy in Vietnam. The second issue addressed by the research is businesses' perception of and opinion about the role of NGOs, their motivation and integrity. These are important as they may influence corporate philanthropic behavior and their willingness to collaborate with NGOs.
The research is a collaboration between The Asia Foundation, CECODES (Center for Community Support and Development Studies) and the Vietnam Chamber of Commerce and Industry (VCCI).